Scottish American

Website redesign and visual identity for the insurance MGA, Scottish American.

Scottish American takes pride in its unconventional, producer-led culture, and that needed to be clear during the web revamp. This website is a resource hub for employees and gives a glimpse into the company culture for potential candidates. The client wanted a site that’s easy to navigate and engaging for all visitors.

Art Direction / Visual Identity / Web Design


How I Helped

I redesigned Scottish American’s website and established a visual identity for the company. In addition, I commissioned and art directed the illustrator. I created new and fresh branding by using a vibrant color palette, fun illustrations, and front-end interface that is engaging.

  • Art Direction: Commissioned illustrator and facilitated art direction on illustrations of featured employees.

  • Web Design: Desktop and mobile website mockups. I also provided assets and documentation to front-end engineers.

Photoshop / Illustrator