Website redesign and visual identity for the insurance MGA, Scottish American.
Scottish American takes pride in its unconventional, producer-led culture, and that needed to be clear during the design of the web revamp. This website is a resource hub for employees and a glimpse into the company culture for potential candidates. The company needed a site that was easy to navigate and engaging for all site visitors.
How I Helped
I redesigned Scottish American’s website and established a visual identity for the company. In addition, I commissioned and art directed the illustrator. I created a new and fresh branding by using a vibrant color palette, fun illustrations, and front-end interface that is easy to navigate.
Art Direction: Commissioned illustrator and facilitated art direction on illustrations that are caricatures of employees.
Web Design: Desktop and mobile website mockups. I also provided assets and documentation to front-end engineer.