SCOTTISH AMERICAN

Web Design, Visual Identity, Art Direction

Scottish American is an insurance company that covers unusual and unique risks. The same uniqueness comes with the company culture, a new work culture for the insurance industry . Their mission statement is simple: What counts is what you do, not your title. Responsibility isn’t delegated, it’s taken. The employees at Scottish American work hard and play hard. The same bold energy that they bring to the table, I brought through in the design of the website. I achieved that through a youthful color palette, fun illustrations, and front-end interface that is easy enough for a kindergartener to navigate.

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During this project I art directed and redesigned Scottish American’s web presence. By doing so, I created a visual identity for the company, as well as established the style guidelines for their site and social media content marketing.