Art direction and book redesign of Pre-AP, an educational program created to prepare students for AP and other college-level coursework.
I kept the existing brand fonts and color palette, but adjusted the layout, typography, and imagery. I gave it a fresh and updated look, and made sure to add a strong Unit openers. Before and after pictures below.
Headings Font: Aktiv Grotesk Bold
Body Font: Aktiv Grotesk Regular
HOW I HELPED
Version 1 of the Pre-AP program was difficult for teachers to navigate. It lacked structure and hierarchy, and the use of imagery was mediocre. It needed a revamp for version 2. I redesigned the Pre-AP teacher and student resources with a modern and clean composition, that is an easy and user-centric design. The courses are differentiated by their course color and has tab features to indicate the unit and section.
Final assets include InDesign documented sample and template, In addition to a style guide and art standards document.
Art Direction: Typography, colors, style guide, art guide
Book Design: Teacher Resource, Student Resource, Student Reader