Newmark Learning Book Design
Newmark Learning is an educational publisher, creating book series for teachers, homeschoolers, and parents that are easy to use. Their goal is to bring tools and strategies that reflect Common Core and meet state curriculum standards. These books are sold at popular retailers, including Walmart and Amazon.
Early Foundations is an educational program for Pre-K teachers and students. The instructional component for teachers is composed of 10 topic spiral-bound teacher resource books, containing instructional material, student assessments, and activities.
How I Helped
During this project, I art directed and designed the Early Foundations teacher resource guides, student handbook, as well as marketing material.
I used bold colors and a playful font to catch the attention of the Pre-K students and teachers alike. The logo design inspired the creative direction of the program, one that’s filled with fun and youthful branding.
Visual Identity: Colors, fonts, illustrator
Art Direction: for illustrator. Illustrator commission
Graphic Design: book design, content marketing design, photo research