Newmark Learning Book Design


Client

Newmark Learning is an educational publisher, creating book series for teachers, homeschoolers, and parents that are easy to use. Their goal is to bring tools and strategies that reflect Common Core and meet state curriculum standards. These books are sold at popular retailers, including Walmart and Amazon.

Product

Early Foundations is an educational program for Pre-K teachers and students. The instructional component for teachers is composed of 10 topic spiral-bound teacher resource books, containing instructional material, student assessments, and activities.

 

Role

Art Director
Graphic Designer

Responsibilities

Art Direction
Book Design
Logo Design

 
EarlyFoundations_M1.jpg
EF_Page_Module2.jpg
EF_Page_Module3.jpg
 
 
print-1.jpg
EF-Page_Module_14b.jpg
 
EF_Page_Module1h.png
EF_Page_Module7.png
 
 

How I Helped


During this project, I art directed and designed the Early Foundations teacher resource guides, student handbook, as well as marketing material.

I used bold colors and a playful font to catch the attention of the Pre-K students and teachers alike. The logo design inspired the creative direction of the program, one that’s filled with fun and youthful branding.

  • Visual Identity: Colors, fonts, illustrator

  • Art Direction: for illustrator. Illustrator commission

  • Graphic Design: book design, content marketing design, photo research

 

Tools

Adobe InDesign
Adobe Photoshop
Adobe Illustrator