Art direction and book design for Early Foundations, an educational program for Pre-school teachers, parents, and home schoolers.
The new program was created to establish a formal teaching process for the young age group of Pre-K students. It’s composed of 10 topic spiral-bound teacher resource books, containing instructional material, student assessments, and activities. The visual attributes are fun, bubbly, and friendly!
Heading Font: House Holiday PS
Secondary Font: Metaplus Book
How I Helped
During this project I art directed and designed Early Foundations teacher resource guides and student handbooks. I created a visual look that was fun and youthful, just like the teachers.
I used bold colors and a playful font to catch the attention of the Pre-K students and teachers alike. The logo design inspired the creative direction of the program, one that’s filled with fun and youthful branding.
Visual Identity: Colors, fonts, illustrator
Art Direction: for illustrator. Illustrator commission
Graphic Design: book design, content marketing design, photo research