Based

Graphic Design, Visual Identity, Digital Design

Based mens’ clothing brand that creates a select set of goods, focused on quality products, and unique perspectives. I established a visual identity. From logo design, to style guide, to marketing material, both digital and print, I implemented a voice that was sophisticated with an edge.

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brand font: ITC Avant Garde (Regular and Demi)

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secondary font: Didot (Regular and Italic)

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brand colors

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Throughout the development phase of the company, I designed all of the components to the visual identity, from the logo, to the lookbook, even the packaging polymailers and business cards. Moodboards...you name it, I did it. The look and aesthetic was clean, modern, and sophisticated.

Design

  • Print design (look book, packaging, postcards)

  • Creative Direction (photoshoots)

  • Digital Design (content marketing web banners, Facebook ads)