Based

Visual identity and digital design for the men’s apparel brand based in Los Angeles, CA.

I kept the look and feel of Based branding clean, minimal, and modern, presenting a sophisticated and urban voice through their online store.

The site was programmed through Shopify.

 

ServiceS

Creative Direction

Visual Identity

Logo Design

Book Design

Website Design

Digital Content Creation

 
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Brand font: ITC Avant Garde Regular, Demi

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Secondary font: Didot Regular, Italic

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Brand colors

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How I Helped

  • Creative Direction: lifestyle and product photoshoots

  • Visual Identity: logo, style guide, print collateral

  • Web Design: content marketing web banners, Facebook ads

  • Print design: look book, packaging, business cards, postcards, hang tags

 

TOOLS

Photoshop

InDesign

Illustrator

 
 

 

Projects