Visual identity, creative direction, and digital design for the men’s apparel brand established in Los Angeles, CA.
Based designed a capsule wardrobe that’s sold only through their e-commerce website. The brand targeted men looking to elevate their wardrobe, with comfort and style at forefront.
art Direction / Visual Identity / Logo Design / Book Design / Website Design / Digital Content Creation
How I Helped
Based was established in 2016 and needed help with their visual presence and marketing. I established the brand style guide, led the creative direction for photoshoots, additionally designed the logo, look book, hangtags, and web banners.
I used modern fonts and maintained a simple and clean design aesthetic to focus on the product itself. The brand attributes are modern, strong, and urban.
Creative Direction: lifestyle and product photoshoots
Visual Identity: logo, style guide, print collateral
Web Design: content marketing web banners, Facebook ads
Print design: look book, packaging, business cards, postcards, hang tags