Visual identity and digital design for the men’s apparel brand based in Los Angeles, CA.
I kept the look and feel of Based branding clean, minimal, and modern, presenting a sophisticated and urban voice through their online store.
The site was programmed through Shopify.
Digital Content Creation
Brand font: ITC Avant Garde Regular, Demi
Secondary font: Didot Regular, Italic
How I Helped
Creative Direction: lifestyle and product photoshoots
Visual Identity: logo, style guide, print collateral
Web Design: content marketing web banners, Facebook ads
Print design: look book, packaging, business cards, postcards, hang tags